Human

Interest

Copywriting
01
Feature Writing
02
Editing
03
Communications
04
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About us

accomplished at capturing your essence in ink.

Human interest is our niche and our guiding principle. It's not only a form of writing but a way of seeing the world. With over 20 years of experience as an editorial and commercial writer, journalist and magazine editor, founder Heather Barker Vermeer is an accomplished storyteller.

Capturing human depths, drivers and dreams is a passion and a privilege Heather prides herself on delivering. Providing guard-dropping interview environments, elicits high levels of trust, and enjoyment in the process is as important as excellence in the product.

Long-standing clients span health, finance, construction, education, arts and sport, and equip Human Interest with a broad knowledge base and experience in telling stories.

The mission, here, is to connect clients more deeply with their audiences — with insight, for impact.

Our Mission

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Write with

insight for

impact

Add depth and capacity to your communications by engaging with Human Interest. Long-standing clients occupy space alongside ad hoc projects, all with positive purpose and passion.

Inject fresh energy into your organisation or project with Human Interest. Uplifting, empowering and enjoying are at our core —
we want to give you more.

Services

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Copywriting

Feature Writing

Staff Profiles

Script Writing

Copy Editing

Ghost Writing

Content Writing

Photography